MYGOP vs. Party Builder

The DNC has launched Party Builder, an online social organizing and fundraising tool. Of course, the GOP already has MyGOP.com.

According to Hotline's "On Call" blog:

In the simplest of political theories, each party's tool is reflective of their respectivie philosophies. Talk about competitive market: RNC users compete to get points, dollars and yes, the elusive "official" GOP ipod. With what is most like an intentional emphasis on competition, MyGOP users how much money they've raised (up to $200), voters they've and volunteers they've recruited. The DNC's Party Builder is all about building and communicating within a community.