Dick Morris on "Staying on Message"
Dick Morris just did a great job on the O'Reilly Factor, in explaining the principle of staying on message. (Those of you who are familiar with the Leesburg Grid will find this familiar.) Here are some of Morris' quotes from the Impact Segment:
"Every issue has a built-in skew."
"There is no such thing as a negative story about George W. Bush on national security ... because the public is overwhelmingly with Bush on that issue."
"By the same token, there is no way Bush will ever succeed if the articles are about health care ... those are issues which are 20-to-70 Democrat."
"It doesn't matter if the article is positive or negative. What matters is what the article is about."
"If the issue is a pro-Bush issue, the more stink raised about it the better."
"Every issue has a built-in skew."
"There is no such thing as a negative story about George W. Bush on national security ... because the public is overwhelmingly with Bush on that issue."
"By the same token, there is no way Bush will ever succeed if the articles are about health care ... those are issues which are 20-to-70 Democrat."
"It doesn't matter if the article is positive or negative. What matters is what the article is about."
"If the issue is a pro-Bush issue, the more stink raised about it the better."
posted by Matt Lewis at 5:26 PM
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