Matt Lewis and the News

Wednesday, May 07, 2008

On the Live Desk

Bob Beckel and I were on the Live Desk with Martha MacCallum, this afternoon. As you might expect, the topic of conversation was yesterday's results in Indiana and North Carolina.

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Monday, May 05, 2008

Next up: Romney v. Huckabee

Check out my new politico piece.

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Sunday, May 04, 2008

Civil Rights 2.0

Very good article in the WaPost today about how Black activism is changing. The new wave is called Civil Rights 2.0.

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Friday, May 02, 2008

This Week in Politics

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Rev. Wright and the Downside of Soundbite

This WaPost "The Trail" piece by Jose Antonio Vargas quotes me on the downside of being a sound bite machine:

"Coverage of the Rev. Wright's recent remarks has been one of the few instances where the conservative blogosphere is in step with the media," said Matt Lewis, a blogger and director of operations at Townhall.com, the popular conservative site. "And, to make matters worse for Obama, Rev. Wright delivers soundbites so effectively. Clips of his sermons and speeches will be replayed over and over again, even when the story falls off the front page. Conservatives will be pushing it."

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Thursday, May 01, 2008

The "Have You Abandoned Me" Line ...

This may look bad, but it's actually a tried-and-true direct mail tactic ...

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Branding "Operation Chaos"

Rush Limbaugh wasn't the first person to ponder the idea of interfering in another party's primary process, but he was the one to name it, and that makes a huge difference.

The term, "operation chaos" was a brilliant way to brand the concept. It clearly and cleverly described the event, and the name guaranteed the idea would become viral. Bloggers and pundits love to say and write, "operation chaos."

Of course, this may have all been done for marketing purposes; Rush needed something to talk about for those six or seven weeks of emptiness leading up to the Pennsylvania primary.

Regardless, his branding of the idea was brilliant.

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Wednesday, April 30, 2008

A Conservative History of the American Left

One of the blogs I try to read frequently is FlynnFiles. Dan Flynn is consistently an original thinker, and I have high-hopes his new book, "A Conservative History of the American Left" is similarly sagacious. You can pick it up here. If you read it and have a review, drop me an email ...

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